Digital Marketing & E-Commerce Professional Certificate (Google)
Google via Coursera
Best for: Creative, marketing-minded. SEO, analytics, e-commerce.
Roles to research: Digital Marketing Specialist · E-commerce Coordinator · Marketing Analyst
Preparation: Beginner-friendly. Good fit if you enjoy content, creative, or social media work.
★ Pilot program — reviewed by a real team, with a decision by email.
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
Official program syllabus
Training details
Delivery format
Hybrid, Self-Paced
Total hours
160 Hours (102 Clock + 58 Lab/Project/Test Prep)
Training providers
Google via Coursera
Published tuition and fees
$7,500
Qualifying WorkforceAP members are not billed for covered training.
Program snapshot
What you should know before you apply
Best fit
Creative, marketing-minded. SEO, analytics, e-commerce.
Typical roles
Digital Marketing Specialist · E-commerce Coordinator · Marketing Analyst
Course preview
- Foundations of Digital Marketing and E-Commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
Plus 4 more courses in the full path.
Languages
Skills you’ll learn
Course list
1. Foundations of Digital Marketing and E-Commerce ~11 hrs
Explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions those jobs play within an organization.
2. Attract and Engage Customers with Digital Marketing ~13 hrs
Attract and engage customers online using SEO, SEM, and display ads. Explore the marketing funnel and how to guide customers through each stage.
3. From Likes to Leads: Interact with Customers Online ~18 hrs
Create effective social media marketing strategies. Build a strong online presence as part of any digital marketing plan.
4. Think Outside the Inbox: Email Marketing ~17 hrs
Run a successful email marketing campaign — connect with customers, boost engagement, drive sales, and build loyalty.
5. Assess for Success: Market Analytics and Measurement ~17 hrs
Use marketing analytics tools and practices. Analyze data from websites, marketing channels, and online stores to understand customer behavior.
6. Make the Sale: Build, Launch, and Manage E-commerce Stores ~13 hrs
How businesses and individuals sell products online — including platforms like Shopify. Walk through creating a mock e-commerce store.
7. Satisfaction Guaranteed: Develop Customer Loyalty Online ~13 hrs
Strategies for building customer loyalty in e-commerce, w/ tools to develop client relationships.
8. Lab, Project, and Test Preparation ~58 hrs
Hands-on labs, project work, and test preparation supporting all program competencies.
Before you apply
What to expect from this program
Preparation
The published syllabus does not list a recommended prerequisite. Ask an advisor to confirm preparation and program fit.
Time commitment
160 hours • Hybrid, Self-Paced. 8 courses in the full path.
What you should know first
Beginner-friendly. Good fit if you enjoy content, creative, or social media work.
Funding
Available at no cost through WIOA funding for qualifying members.
Program costs are covered by grants, scholarships, partnerships, and donations — never billed to qualifying members.
Career research
Explore roles connected to these skills
Digital Marketing Specialist
E-commerce Coordinator
Marketing Analyst
Job requirements and pay vary by employer, location, and experience. A certificate alone does not guarantee a role or salary. Research occupations, wages, and entry requirements, then discuss your next step with an advisor.
Ready to start your career in Business?
About 5 minutes to apply. No cost for qualifying members. A counselor reviews every application and you'll hear by email.
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