Skip to main contentSkip to navigation
  1. exploreFind Your Path
  2. schoolBrowse Programs
  3. compare_arrowsCompare Tracks
  4. paymentsSalary Context
WorkforceAP

Built in Austin. Available nationwide.

A national nonprofit and 501(c)(3) organization. EIN: 41-2612389. Contributions are tax-deductible.

alternate_email
Programs
  • All Programs
  • Find Your Path
  • Compare Programs
  • Salary Guide
  • Apply Now
About
  • What We Do
  • How It Works
  • Leadership Team
  • For Employers
  • Partners
Support
  • Contact Us
  • FAQ
  • Blog
  • Privacy Policy
  • Terms of Service
  • Accessibility Statement

Experience across the workforce ecosystem

Community organizations|Workforce boards|Employer partners

© 2026 Workforce Advancement Project. Career training and job-readiness support through Workforce Funded Training for qualified members.

This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA. O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

homeHomequizQuizschoolProgramsassignment_turned_inApply
Workforce Advancement Project
    • What We Do
    • How It Works
    • Leadership
    • FAQ
  • Programs
  • Check Eligibility
  • Find Your Path
  • Partners
  • Employers
  • Blog
  • Contact Us
  • Sign In
    • Member Sign In
    • Counselor Sign In
    • Employer Sign In
    • Partner Sign In
    • Admin Sign In
  • Apply Now
Business

Digital Marketing & E-Commerce Professional Certificate

3-5 months, 10 hrs/week • Starting range $62K–$78K (early-career, national framing)

Coursera partners

Best for: Creative, marketing-minded. SEO, analytics, e-commerce.

Job outcomes: Digital Marketing Specialist · E-commerce Coordinator · Marketing Analyst

Ramp: Beginner-friendly. Good fit if you enjoy content, creative, or social media work.

This program fits members who enjoy communication, campaigns, customer behavior, and online business. Over three to five months you will build practical skills in SEO, email marketing, analytics, paid channels, and e-commerce workflows that employers use every day. Members who complete this track are preparing for digital marketing, e-commerce, and growth-support roles where execution and measurement both matter.

Program snapshot

What you should know before you apply

Best fit

Creative, marketing-minded. SEO, analytics, e-commerce.

Typical roles

Digital Marketing Specialist · E-commerce Coordinator · Marketing Analyst

Course preview

  • Foundations of Digital Marketing and E-commerce
  • Attract and Engage Customers with Digital Marketing
  • From Likes to Leads: Interact with Customers Online
  • Think Outside the Inbox: Email Marketing

Plus 7 more courses in the full path.

Languages

EnglishAvailable in SpanishPortuguese (auto)French (auto)

Skills you’ll learn

SEOSEMEmail marketingAnalytics

Course list

Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.
Part of the Digital Marketing & E-Commerce Professional Certificate program.

Ready to start your career in Business?

Applications take about 10 minutes. No cost for qualifying members. We respond within 1–2 business days.

Apply for This Program
Not sure this is right? Take the pathfinder quizCompare programs side-by-side

Related programs

Explore other tracks in the same focus area or with overlapping skills — each links to a full program page.

  • Business

    Project Management Professional Certificate (Microsoft)

    Microsoft · Starting range $82K–$112K

    Program detailApply
  • Business

    UX Design Professional Certificate (Google)

    Google · Starting range $88K–$120K

    Program detailApply
  • Digital Literacy

    Digital Literacy Empowerment Class

    WorkforceAP · Starting range $38K–$52K

    Program detailApply

helpHave Questions?

menu_bookRead FAQscheduleHow It WorkspaymentsSalary GuideworkCareer Tips
⏱ 3-5 months, 10 hrs/weekStarting salary: $62K-$78K
Coursera partnersApply for This Program

No-cost training for members.

Not sure? Take the pathfinder quiz →Compare side-by-side (with a common on-ramp track)Open comparison tool (featured tracks)