Business

Digital Marketing & E-Commerce (Google)

3-5 months, 10 hrs/week • Starting range $62K–$78K (early-career, national framing)

Google certified

Best for: Creative, marketing-minded. SEO, analytics, e-commerce.

Job outcomes: Digital Marketing Specialist · E-commerce Coordinator · Marketing Analyst

Ramp: Beginner-friendly. Good fit if you enjoy content, creative, or social media work.

Apply Now → Not sure? Take the pathfinder quiz

★ Pilot program — reviewed by a real team within 1–2 business days.

This program fits members who enjoy communication, campaigns, customer behavior, and online business. Over three to five months you will build practical skills in SEO, email marketing, analytics, paid channels, and e-commerce workflows that employers use every day. Members who complete this track are preparing for digital marketing, e-commerce, and growth-support roles where execution and measurement both matter.

Program snapshot

What you should know before you apply

Best fit

Creative, marketing-minded. SEO, analytics, e-commerce.

Typical roles

Digital Marketing Specialist · E-commerce Coordinator · Marketing Analyst

Course preview

  • Foundations of Digital Marketing and E-commerce
  • Attract and Engage Customers with Digital Marketing
  • From Likes to Leads: Interact with Customers Online
  • Think Outside the Inbox: Email Marketing

Plus 3 more courses in the full path.

Languages

English Spanish (full)Portuguese (auto-subtitles)French (auto-subtitles)

Skills you’ll learn

SEOSEMEmail marketingAnalytics

Course list

1. Foundations of Digital Marketing and E-commerce ~10 hrs
Part of the Digital Marketing & E-Commerce (Google) program.
2. Attract and Engage Customers with Digital Marketing ~10 hrs
Part of the Digital Marketing & E-Commerce (Google) program.
3. From Likes to Leads: Interact with Customers Online ~10 hrs
Part of the Digital Marketing & E-Commerce (Google) program.
4. Think Outside the Inbox: Email Marketing ~10 hrs
Part of the Digital Marketing & E-Commerce (Google) program.
5. Assess for Success: Marketing Analytics and Measurement ~10 hrs
Part of the Digital Marketing & E-Commerce (Google) program.
6. Make the Sale: Build, Launch, and Manage E-commerce Stores ~10 hrs
Part of the Digital Marketing & E-Commerce (Google) program.
7. Satisfaction Guaranteed: Develop Customer Loyalty Online ~10 hrs
Part of the Digital Marketing & E-Commerce (Google) program.

Before you apply

What to expect from this program

Difficulty level

Beginner-friendly. No prior background needed.

Time commitment

3-5 months, 10 hrs/week. 7 courses in the full path.

What you should know first

Beginner-friendly. Good fit if you enjoy content, creative, or social media work.

Funding

Available at no cost through WIOA funding for qualifying members.

Career outcomes

Roles this program prepares you for

Digital Marketing Specialist

E-commerce Coordinator

Marketing Analyst

Salary range: $62K–$78K. Actual wages depend on employer, location, and experience.

Ready to start your career in Business?

Applications take about 5 minutes. No cost for qualifying members. We respond within 1–2 business days.

Apply Now
Not sure this is right? Take the pathfinder quiz Compare programs side-by-side

Have Questions?

Read FAQ→ How It Works→ Salary Guide→ Career Tips→
★Reviewed by a real team in 1–2 business days

Ready to start?

Apply in minutes. A member advisor will follow up within 1–2 business days.

Apply Now → Browse all programs